Slide 21 of 40
Notes:
Digital 2.0 also has a new marketing strategy developed by us…
We wanted to reduce the cost barrier
Old way was pack the whole thing into one option
Charge incrementally between $10 and $15 per month
Our approach creates options (which works and is politically correct too!)
Multi-screen Pay TV (HBO, Showtime, etc.)
3 Core programming packs…
Buy 3, get one for free, so the total package is $16.85
We know from experience, the lower price point ($6.95) will help our salespeople get in the door.
We expected to be able to sell the top tier to most customers.
This is a complicated product that has to be demonstrated.
