Slide 11 of 40
Notes:
Let’s look at our digital strategy as an example of how we are advancing these new services….
Digital was simply more channels
TCI did an excellent job convincing the industry that its time had come
Simple expansion of channels, along with
an interactive program guide
Our approach is like digital release 2.0 – it’s the next phase
It combines multiple applications in the standard digital converter, the first time in the industry
More channels, IPG, Digital Music, as before
Internet-type service delivered to the television platform
Brings internet experience to 70% of the population who does not use a home computer or surf the net
Not a full internet portal, by our choice
No keyboard needed, simple remote control Eliminates technophobia barriers – Familiar device
entertainment and information
